Post by sarkerraihan on Feb 26, 2024 23:33:17 GMT -6
One of the things that most scares those approaching the world of digital advertising for the first time is the lack of reference points regarding spending. How much to invest? Do the results obtained justify the allocated budget? Is the cost per click or per result too high? Luckily for us, we are not left completely alone when we implement digital marketing actions. On the web we find an infinite amount of information, including benchmarks for advertising activities. How do you read these benchmarks and how can we use them to improve our campaigns? digital advertising benchmark WHERE TO FIND BENCHMARKS FOR ADVERTISING If you're wondering what an "acceptable" cost per click is for your advertising campaign, the first thing you can do is look for the answer online . You will certainly find an infinite number of articles and sites that deal with the topic, and some have become a real point of reference for marketers.
A good example is WordStream, which offers many Paraguay Mobile Number List articles on its blog dedicated to benchmarks for various types of online advertising . In most cases, other sites that write about this topic simply report the information gathered by WordStream. One way or another, finding out what the average cost per click or conversion of an advertising activity is is anything but difficult. But there are some things to pay attention to when reading this data! THE PROBLEM OF BENCHMARK ANALYSIS When we carry out our online research and open the WordStream (or other) article that talks about benchmarks for a specific advertising activity, we must not stop at superficial reading. By reading the article, we can immediately find out what data we are interested in and maybe we are lucky because there is a specific benchmark for the sector in which we operate. So where's the problem? The first thing that many people don't think about is that these studies are always based on user samples from the United States.
Reading the whole article, among the FAQs you will find this information which is anything but irrelevant! It is said that "the whole world is a country" but this saying certainly does not apply to advertising: the costs per click or result can vary considerably between one nation and another. Furthermore, benchmarks are general data which, even within a sector in which the reference metric exists, does not take into account particular local situations. So, if in your city the number of your company's competitors is significantly higher than normal, you can't be surprised if you incur high costs compared to the benchmarks for your advertising. HOW TO USE BENCHMARKS TO IMPROVE YOUR ADVERTISING Benchmarks are useful because they give us a general unit of measurement to refer to. And this is certainly an advantage! But we must not consider them so important as to consider campaigns that exceed industry benchmarks as certainly problematic. Our suggestion is to use this data as a starting point for starting your advertising activities.
A good example is WordStream, which offers many Paraguay Mobile Number List articles on its blog dedicated to benchmarks for various types of online advertising . In most cases, other sites that write about this topic simply report the information gathered by WordStream. One way or another, finding out what the average cost per click or conversion of an advertising activity is is anything but difficult. But there are some things to pay attention to when reading this data! THE PROBLEM OF BENCHMARK ANALYSIS When we carry out our online research and open the WordStream (or other) article that talks about benchmarks for a specific advertising activity, we must not stop at superficial reading. By reading the article, we can immediately find out what data we are interested in and maybe we are lucky because there is a specific benchmark for the sector in which we operate. So where's the problem? The first thing that many people don't think about is that these studies are always based on user samples from the United States.
Reading the whole article, among the FAQs you will find this information which is anything but irrelevant! It is said that "the whole world is a country" but this saying certainly does not apply to advertising: the costs per click or result can vary considerably between one nation and another. Furthermore, benchmarks are general data which, even within a sector in which the reference metric exists, does not take into account particular local situations. So, if in your city the number of your company's competitors is significantly higher than normal, you can't be surprised if you incur high costs compared to the benchmarks for your advertising. HOW TO USE BENCHMARKS TO IMPROVE YOUR ADVERTISING Benchmarks are useful because they give us a general unit of measurement to refer to. And this is certainly an advantage! But we must not consider them so important as to consider campaigns that exceed industry benchmarks as certainly problematic. Our suggestion is to use this data as a starting point for starting your advertising activities.