Post by account_disabled on Dec 26, 2023 1:01:38 GMT -6
A few days ago (mid-April 2014), LinkedIn announced 300 million users, after 277 million in January. Today, 2/3 are outside the USA. LinkedIn has always announced that it wants to reach 600 million professionals worldwide. They are therefore at 50% of their objective. So, they settled on a new one. From now on the objective is to reach 3.3 billion workers worldwide (announcement made at LinkedIn Connect on April 8, 2014). They are therefore less than 10%. Among these 300 million subscribers, 139 million come at least once a month and 48 million on Slideshare . LinkedIn also announced that 41% of its traffic is now mobile.
Mobile is every day : 15 million profiles viewed, 1.45 million positions and 44,000 applications Email Data in 200 countries. Objective: 50% mobile traffic by the end of the year. LinkedIn and mobile, a 3-pronged approach. LinkedIn has a multi-application approach. LinkedIn's offering is based on a suite of applications: almost one application per use. LinkedIn has also set a 5-second rule: if a user cannot understand in 5 seconds what an app is for, it is too complicated. LinkedIn provides all its teams with comprehensive iOS, Android, HTML, mobile Javascript training, for its engineers of course, but also for others. Third part: the platform. LinkedIn has invested heavily in recent years in databases to manage profiles, company pages or job offers.
It was then necessary to connect the mobile applications to these databases. After such an evolution from web to mobile, it is now necessary to redefine the architecture of the platform. LinkedIn is not aiming for a single or primary mobile approach, but a good balance between mobile and PC. Several developments will therefore take place between 2014 and 2015, in particular drawing inspiration from what Google Now or Apple's Siri offer. LinkedIn also wants to further integrate phone numbers and push interactions via mobile apps. Infographic of LinkedIn's 300 million members.
Mobile is every day : 15 million profiles viewed, 1.45 million positions and 44,000 applications Email Data in 200 countries. Objective: 50% mobile traffic by the end of the year. LinkedIn and mobile, a 3-pronged approach. LinkedIn has a multi-application approach. LinkedIn's offering is based on a suite of applications: almost one application per use. LinkedIn has also set a 5-second rule: if a user cannot understand in 5 seconds what an app is for, it is too complicated. LinkedIn provides all its teams with comprehensive iOS, Android, HTML, mobile Javascript training, for its engineers of course, but also for others. Third part: the platform. LinkedIn has invested heavily in recent years in databases to manage profiles, company pages or job offers.
It was then necessary to connect the mobile applications to these databases. After such an evolution from web to mobile, it is now necessary to redefine the architecture of the platform. LinkedIn is not aiming for a single or primary mobile approach, but a good balance between mobile and PC. Several developments will therefore take place between 2014 and 2015, in particular drawing inspiration from what Google Now or Apple's Siri offer. LinkedIn also wants to further integrate phone numbers and push interactions via mobile apps. Infographic of LinkedIn's 300 million members.